Definitely doesn't seem organic. The amount of ZEC transactions are super low. They don't have much of an ecosystem. It's all just more speculation. That's why even if XEC were to pump, I wouldn't think it's real unless we have real adoption. For example, if we suddenly had a bunch of people using FIRMA and POW and XECX, then it would be a sign that XEC deserves the price increase.
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Why are people trying to pump Zcash? It's impossible to do a proper supply audit, and the ghost of the Orchid pool bug where attackers could theoretically mint infinite tokens silently, means nobody actually knows how many coins exist. Investing without supply integrity is just gambling.